More Domain Extensions = More Confusion

It was not until last year that an average internet user was able to have no problems with the right of the dot. Usually, while visiting a website the .com was assumed and if the webpage doesn’t resolves, users put the .net, .org to quickly jump to the right website. But, with the advent of the new gTLDs the matter has become quite confusing. An user has now more than 1000 choices for the right of the dot extensions (Inclusive of country codes). As per the ICANN at present 734 new gTLDs are introduced to the internet, plus we have the old TLDs and lots of ccTLDs. More choices means more confusion.

How this is going to workout in favor of the registrars? Who will succeed and who will flounder? Who will go ahead and who will get out? is a big question. Neither registrars nor the average internet users have any scientific analysis of the outcome of this new domain business. But, it’s predicted – many new gTLDs will die soon. It’s really going to be an interesting analysis for a future period to see which one succeeds and which one doesn’t.

Aggressive marketing is the only solution by the respective registrars of new gTLDs to promote awareness among the end users. Domainers is a very small community of entrepreneurs who are aware of this trend. But, they are not the real end users and can’t hold large portfolio if there’s not much liquidity. This is the reason why end users are required who can use the new gTLDs and promote their web addresses using them. End users in fact are the real marketers of new gTLDs. When they use any domain they indirectly promote the right of the dot along with their new name. And this type of massive promotion by end users is the only key to reduce confusion and type-in traffic leakage to the .com domains. It will not certainly clear the confusion but will significantly reduce its effects.