The VAIO Brand

VAIO stands for (Visual Audio Intelligent Organizer), which is headquartered in Azumino, Nagano Japan, is a manufacturer of personal computers. VAIO was originally a brand of Sony Corporation, introduced in 1996.

One interesting thing about this name is that it contains ‘v,a,i,o’. These are the letters in a 4  or a 5 letter domain name which domain investors especially from China avoid to invest in.

Vaio is an acronym but it appears pronounceable and its unframed logo looks quite good.

This was the only word containing letters from ‘aeiouv’ which I was able to find. If you take out ‘v’ from this then there are tons of English dictionary words such as favourite, cauliflower, etc.

Although the vaio brand is not that much popular internationally compare to other major brands but I found this article VAIO is coming back to the USA which writes about its return.

If you find any 4 letter brand containing aeiouv and which is a well established business then feel free to share.

You may visit US website VAIO or the main website VAIO

Launched LatestNames.com

Brandable names are one of the growing niche of Domaining. Brandable marketplaces like Brandbucket, Namerific, and Brandroot are thriving everyday. Mostly, the demand for such domains is coming from new startups. Astoundingly there is a good demand for these names because every day 137,000+ new businesses starts as monitored by Global Entrepreneurship Monitor and always business starts with a name. Also, many companies needs a domain for rebranding, new product launch or for marketing. The need is there!

I would like to thank DNGeek’s founder Doron Vermaat for piquing my interest in Brandable names. His articles on newly funded startups and on the names sold on Brandbucket really got me thinking. Also, my friend AbdulBasit who comments regularly on my blog helped me by reviewing my registered names. He has a good knack at domaining.

I was previously hand registering some brandables but never thought of screening them through Brandbucket.com. I decided to have my skills tested. I started reading more on brand names in order to start registering meaningful names. Registered not much but picked up some names from my existing lot and then added more via new registrations. And, submitted it at Brandbucket as LatestNames

Got approval for 10 domains out of 5 submissions. Too bad to have scored 20% only. I think this may change with more reading and understanding about domains and brand connections.

You need a domain to sell domains and I was having one domain name LatestNames which I thought is OK to start with. After getting acceptance of 10 names I decided to go with the Brandbucket’s widget to show those names on LatestNames.com. This name was getting decent traffic as a parked domain but I was having the feeling that this name is quite suitable for new names.

At present I’ve just listed my names there and planning to start a blog to discuss about brandable names. I realize this in the process of registering brand names that most of the domain blogs talk more about generic names and little about Brandable names except DNGeek.com. There is really a dearth of information especially from domainers on this topic. I’m not at all anyway near to be an expert on brands or branding but looking forward to share my experiences with such names as and when my learning takes place.

The Five Elements of a Brand

Straight to the point:

1.Business Name: Is a name which a company uses to conducts its business operations. It’s usually the name by which a company is known. Examples are many but lets use Microsoft, which is the business name or the trading name of Microsoft Corporation that sells information technology products.

2.Logo: Once a name is finalized companies are required to have a logo. A logo creates a double effect. Sometimes we may remember the logo of the company but not the name. As logos are pictures and are instantly stored by our right brain. Microsoft uses

3.Product Names: A company name is not just sufficient. Many producers of goods and services rely on their branding team to name their products too. As an example, Windows, Excel, Word, PowerPoint, Outlook are some of the product names that Microsoft uses.

4.Versions: It’s generally disregarded by many. It other words it’s the make or the model number. Generally it’s added to the product line. If it’s not done then confusion arises. For example today we use Windows 8.1 but before it there were several other versions. If Microsoft had not used versions for its product line it would have been difficult to refer specifically to a particular line of product. Many companies worldwide uses alphanumeric characters to denote to a product versions.

Edited:
5.Taglines: A tagline is a phrase located near a logo or the business name. Generally they are slogans or a motto. They are like catchphrases. Apple uses ‘Think Different’. BMW’s ‘The Ultimate Driving Machine’. etc. are all examples of taglines.

From Domaining perspective, from business name to a product name, its versions to taglines requires names which maybe a dictionary word or a completely made-up word or a phrase. All requires names and this is the reason we see regular sales of keyword as well as brandable domain names.

How to Create Brandable Domain Names

If you’re looking for a tip that can help you to form or create a brandable domain name then this is the article you need to read. Here, in this article, you’ll see how to construct a name that sounds brandable.

A brandable domain name gives your company a distinct unique identity which helps in many ways. A generic domain name with a decent exact search volume is always desirable but to differentiate it from the rest becomes a difficult task. And, this is the reason why many companies owns generic domain names and those generic domains are redirected to their own brandable domain name websites. For instance:

Cloud computing.com is redirected to Dell
Finance.Com is redirected to Citibank
Chips.com is redirected to Intel
And so on.

Lets see how a brandable domain name is created:

1. After a Name: Sometimes a brand is derived from the last name or the first name of the person. A person may sometime chooses a business name based on his family or the fist name. For example: Dell is named after Michael Dell the founder of Dell, Hugo Boss is named after its founder, Hugo Boss, etc. There are famous as well as unknown brands having personal names.

2. Dictionary word: It’s believed that all dictionary words are generic and not brandable but there are few exceptions to it. For example: Apple computers takes their brand name from the word Apple which refers to a fruit. Similarly, Amazon is a dictionary word but is a brand of famous Amazon Inc.

3. Adding I : sometimes a brand is created by adding I as a prefix to a particular word. Example includes I+tunes = Itunes, I+Phone = Iphone and so on

4. Adding E : Sometimes a brand is created by adding E as a prefix to a particular word. Example includes Elite.

5. Adding A-Z : In some cases a brand is created by affixing a prefix of any letter in front of a service or a product name that company sells. Like Gtech, Lloyds, etc.

6. Adding prefix number: hotline numbers etc or any digit from 0-9 in front of a name. like 3m brand does.

7. Adding suffix letters: Sometimes a new word is formed by putting an appropriate suffix.

8. Dropping : Example Flikr is intentionally spelled that way by removing E.

9. Misspelling : For instance Google is a misspelling of Googol which is accidental mistake and there are many other such cases.

10. Borrowed words: Sometimes a brand is made by borrowing non-English words.

11. Adding Two words: Sometimes a brand is made by adding two words like SilverStone, FujiFilm, etc.

12. Shot Form: Some brands are popular by their abbreviated version rather than full words. Do you know what is Bayerische Motoren Werke probably not like me but if I put it as BMW then it’s very clear.

The above are some of the ideas that can be very helpful in creating a brandable domain name.

The Top Brandable Domain Names

A brandable domain name is something which nobody is searching for. It’s not an exact dictionary word but there are some exceptions to it. Many large companies create their own unique brand in order to differentiate them from their competitors as well as other line of businesses. Popular such brands turned into a domain names are Google, Yahoo, Microsoft, etc. lets analyse the following domain names from the perspective of branding:

Google : Believed to be derived from the word Googol a number that is equal to 1 followed by 100 zeros. Surprisingly Google Inc doesn’t hold the domain name Googol as of the post of this date. A big question is why Google not choose Googol?

Microsoft: It’s a two word brand name made up of Micro a dictionary word meaning tiny and soft which is also a dictionary word but here it’s abbreviated for software.

Yahoo: I first heard this word from Mohd Rafi a legendary Hindi music singer. It’s a word meaning an uncultivated and an unmannered person. It’s a one word and was not in much use earlier but Yahoo Inc used it to market their search engine as well as Yahoo related products. It’s an example of a not so popular dictionary word turning out to be a mega brand worldwide.

Facebook: Who doesn’t know Facebook? A nice two word domain name Face+Book used actually for connecting with others. This is so widely popular brand that a question is asked “If Facebook was a country, just how big a country would it actually be?

Twitter: Twitter is a dictionary word and it refers to some sort of sound which is short. Before Twitter social platform came the word was there but was not in much use. I see this brandable domain name and the service of Twitter at perfect sync like Facebook domain name.