I have listed one of my 4 letter dot com at SquadHelp.com – The domain in question is YUQL – a dot com domain name. Whenever you list a made-up word – you are required to pronounce it also. And, sometimes it’s a practice in naming and branding world to get a made-up word close to the real dictionary word.
- Snax that hints at the word Snacks
- Tec and Tek from Tech
- Walx as from Walks
- Lynk as from Link
- Toppr as from Topper
- VRFI as from Verify
- Slak as from Slack
- Wynk as from Wink
- Shyp as from Ship
- Pak as from Pack
- Chanel as from Channel
- Gren as in Green
- Logiq as in Logic
- Blu as in Blue
- Worx as in Works
- Knox as in Knocks
- Will continue in a separate post
Well, there are lot of dictionary-based names that can be rewritten. This practice was before the advent of internet also. The reason behind it was simple – trademark authorities deny giving trademark to a word which is common and dictionary-based. So, businesses and brand specialists rewrite the word in different ways to get the trademark done.
The advantage behind it was – the user will figure out how to pronounce it based on his academic and common sense. Secondly, applying for trademark gets easier. I did not learn the law and much about branding but it’s what I read – there could be more to it. But, just for the sake of the post I am skipping all that information.
Now coming to YUQL – earlier I was pronouncing it as YUQ il. And, this pronunciation was not close to any dictionary word or a phrase. Then it occurred to me that I can say it as YOU Kill to (YU as You and QL is kill).
I changed the description of it at Squadhelp and now I am asking prospective buyers to say it as ‘you kill’ – a brand that may suit a fashion and clothing company, a game and app developer, or even a cleaning company – engaged in pest control and germ protection.
How you pronounce or say a made-up brandable is directly related to how it’s perceived and valued by the buyer. So, if you have a made-up brandable preferably 4 or with more letter. Get it close to an English word or a phrase. If it’s understood by the buyer – you may end up with a sale.