Made Up Brandable Pronunciation

I have listed one of my 4 letter dot com at – The domain in question is YUQL – a dot com domain name. Whenever you list a made-up word – you are required to pronounce it also. And, sometimes it’s a practice in naming and branding world to get a made-up word close to the real dictionary word.

Some Examples:

  • Snax that hints at the word Snacks
  • Tec and Tek from Tech
  • Walx as from Walks
  • Lynk as from Link
  • Toppr as from Topper
  • VRFI as from Verify
  • Slak as from Slack
  • Wynk as from Wink
  • Shyp as from Ship
  • Pak as from Pack
  • Chanel as from Channel
  • Gren as in Green
  • Logiq as in Logic
  • Blu as in Blue
  • Worx as in Works
  • Knox as in Knocks
  • Will continue in a separate post

Well, there are lot of dictionary-based names that can be rewritten. This practice was before the advent of internet also. The reason behind it was simple – trademark authorities deny giving trademark to a word which is common and dictionary-based. So, businesses and brand specialists rewrite the word in different ways to get the trademark done.

The advantage behind it was – the user will figure out how to pronounce it based on his academic and common sense. Secondly, applying for trademark gets easier. I did not learn the law and much about branding but it’s what I read – there could be more to it. But, just for the sake of the post I am skipping all that information.

Now coming to YUQL – earlier I was pronouncing it as YUQ il. And, this pronunciation was not close to any dictionary word or a phrase. Then it occurred to me that I can say it as YOU Kill to (YU as You and QL is kill).

I changed the description of it at Squadhelp and now I am asking prospective buyers to say it as ‘you kill’ – a brand that may suit a fashion and clothing company, a game and app developer, or even a cleaning company – engaged in pest control and germ protection.

How you pronounce or say a made-up brandable is directly related to how it’s perceived and valued by the buyer. So, if you have a made-up brandable preferably 4 or with more letter. Get it close to an English word or a phrase. If it’s understood by the buyer – you may end up with a sale.

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