Points worth remembering before end user sales emails are sent

There are several ways you have; to sell your domain name such as:

1.Wait for the party to contact you
2.List it, at all aftermarket sites
3.Cold calling

Everybody has their own preference – some try one of the above and some put to test all of them. Selling a domain is important and not finding a buyer for it means your inventory cost of holding that domain name will be on increasing scale. That’s why finding a buyer is so important and one of the important area to locate a buyer is to send an email to him.

And, keeping this in mind there are some rules or points worth remembering before sending an email to a prospective buyer with regards to the availability of your domain name. Those specifics points are as follows:

1. It’s spam to send an email without prior permission.

2. You may send an email to end user without their consent but in this case it must adhere to the spam law operating in that particular country where the intended buyer receives your email.

3. Make sure that you’re not sending an end user domain name email to a recipient which thinks you’re violating their trademark laws.

4. If you’ve a domain name that involves a trademark of some sort then you must not send an email to the concerned recipient associated with that trademark. Doing so may easily put you in trouble, in fact, you must not hold a single trademark violation domain name.

5. Ensure that your email is in compliant with all rules applicable with regards to spam law.

6. Ensure that you’re not using any deceptive tactics in your email – the subject and content must match

7. End email by Signing all your contact information including the PO box and other street details.

8. Give the recipient an option to opt out or explain to them that it’s a one time email for the concerned domain name. And not send them email again even if you don’t receive any response.

9. Make yourself knowledgeable with all the pros and cons of sending such emails.

10. Make sure that your website contains a privacy policy which addresses issues regarding emails.

11. Your email must subtly convey the message to the recipient that it’s an advertisement.

12. Ensure that the email headers are representing you and not somebody else’s url.

13. If somebody sends you an email ‘not interested’ then never send them any other email.

14. Decide whether to include a buy it now price or invite the party to make an offer.

15. List only one domain name or closely related names for an email to a particular recipient. Don’t oversell by including many domain names in one single email

16. Read the privacy policy of the website of the concerned company to whom you’re sending an email. Some firms clearly mentions that they don’t want to receive an email for search engine optimization or a domain name. If you find this info, then don’t send the email to them.

17. Some companies believe they have rights to your keyword domain if they suspect that the keyword in your domain name is build up in such a way which corresponds well with their company name. For example: It’s not wise to sell Lspam.com to a company who holds a domain lockspam.com as they may think they have the rights to your domain name based on their existing domain name.

18*. Offer transfer assistance to end users so that they not feel the need of IT dept. and Include this text in your email:
“If you are interested in buying this domain name, I will be happy to help facilitate the transfer and ensure that you have it in your possession.”


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