Doma.in is an example of a domain hack. Notice the dot after ‘Doma’ and ‘in’ after the dot. A domain hack completes a word. Here the word Domain is completed by breaking its letters to suit a particular top level extension. In this example ccTLD dot ‘IN’ is used.
A domain hack decreases the full length of a domain name and can be used as an URL shorteners or for an actually established web site.
With so many new top level extensions are about to come. The potential for registering domain hack is great. Companies may start using them for example:
Norton.Antivirus (And, similar antivirus products) may register their brand under this new TLD. Which may save them 3 extra letters such as dot com, dot net, dot org or any other typical extension.
Z.inc (Z letter followed by dot ‘INC’) making it as Zinc
For.Gives (For followed by dot ‘Gives’) Making it as Forgive
Re.New (Re followed by dot ‘New’) making it as RENEW
Letterhe.ads (Letterhe followed by ads) making it as letterheads
I’ve just gone through some of the new TLDs to put forward my own domain hack versions and I believe there are many.
But, the problem is, with so many new top level extensions and already existing ccTLDs and TLDs it’s quite hard for an average internet user to figure out which right of the dot extensions are being actually used as domain hacks. Because there is no standard on number of letters that form the right of the dot it becomes a difficult task for people to use domain hacks effectively.
If companies and individuals who may think that new gTLDs are great for domain hacks should reconsider of evaluating this aspect one more time. As almost 90% and more people are not aware of domain hacks and new generic top level domains it becomes difficult to drive traffic to a new domain hack. It needs extensive marketing to make a general user aware of how a domain hacks forms and works. I may find it very easy to type Domain.com than doma.in because I’ll not be knowing after which letter the hacks operates in case I’m not aware of ccTLD dot IN.